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Why AE: Company integrity

Absolute Essential’s company vision ‘to make a positive and permanent difference in people’s lives’ stems directly from the eco-minded organic-health ethic. And through our on-going sustainable practice we really do manage to do that - from the farmers in developing countries where we source our ingredients, to you (the consumer) using the finished product at home.


No animals have been hurt, no land has been spoiled in the course of our business operations. No over-sized industrial companies will ever be involved, no workers will be undervalued, and no trading will be unfair.

For 30+ years now, we have been unwavering in our commitment to operating with transparency and integrity, while holding true to our values – and this will never change. Take a look at our company promise. View the brief overview of our sustainable business practice.

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