Happy Birthday to Absolute Essential

It's time to celebrate!

Yes, it really has been 25 years since it all started way back in the day when I was just a struggling single mum with a crazy dream of making a good healthy living and a safer and greener future for my kids.

25 years celebration

That might not sound like such a crazy aspiration today, but 25 years ago organic legislation was in its infancy and getting high quality essential oils and plant oil carriers was not at all straightforward.

Our range is almost all 100% certified organic

Right from the start I realized that to have professional natural health products, I would have to source them myself from the best grower-distiller co-operatives and get directly involved in establishing the organic standards that I wanted (see here for more on my travels to some of the world’s most select traditional co-operatives). Today, many of our products still come from relationships forged over 20 years ago and we have built an almost 100% certified organic range.

So, as it turns out not so crazy. And, thank goodness, not just my dream either because as I look around today I can see an enduring and ever growing network of conscious producers and consumers that now stretches around the globe and contributes daily to the healing of our planet and our individual lives.

It is a proud moment – to reach a quarter century and see how far we have come. To see that we are not just still hanging in there, but that we are actually right up there with the best of them with our light burning brighter and clearer than ever.

Cause for celebration, I’m sure you’ll agree

Which is why my wonderful marketing friends and I have been plotting hard to mark the occasion and have come up with a never-before-seen run of 25 special offers over 25 days, culminating in a prize draw for one lucky person to win a Christmas hamper stuffed with 25 of our top organic therapeutic and luxury products.

We started this week and now every day until the 19th December 2013, we will be profiling each of the top 25 products on Facebook, Twitter and on Absolute Essential.

For every purchase you make of any of these 25 birthday products, you will receive a $5 discount voucher* to be redeemed on your next purchase (or passed on to a friend if you like, because it must be spent by the end of January 2014).


And there’s more…

Absolute Essentail product tags

  • When you add any of the top 25 birthday products to your cart you’ll receive our limited edition Recipe Card pack. A quick-reference guide to get the most out of your products
  • Plus if you buy 5 products or more, we’ll send your items to you freight free, anywhere in New Zealand
  • We’ve also just got our new catalogue printed, detailing the entire Absolute Essential range. We will send you one with love with your order as well
  • And every birthday product purchase puts you in the draw to win a stunning Christmas hamper containing all 25, with a total value of over $800

Each of the selected 25 birthday products holds a special place in my heart

Some are original formula best-sellers, others are timeless oils among my personal favorites that I would never be without. Together they are a celebration not only of our success but also of our gratitude and respect for the natural power and beauty of some of the world’s most incredible natural materials.

The top 25 products to be profiled are:


Lavender true


Week One (this week) Lavender True, Peppermint, Tea Tree, Eucalyptus, Baby Oil Rose & Chamomile, Lemon, Geranium

Week Two (Dec 2-8) Ylang Ylang, Clove Bud, Rose 3% in Jojoba, Dream Time, Sinus Clear, Breathe Easy, Immune Plus

Week Three (Dec 9-15) Stress Less, Twinkle Star, Tranquility & Meditation, Life Lift, Sweet Rose, Sweet Almond Oil, Maternity Stretchmark Oil

Week Four (Dec 16-20) Deep Relax massage Oil, Rejuvenating Face Serum, Lover’s Delight Oil, Eye Soothe

And for any of those out there who might be in any doubt about just how healthful and vitalizing our plant oils are, I just want to say that here I stand looking a quarter of a century in business straight in the eye with enough joy and enthusiasm for another quarter at the very least!

But, of course, I wouldn’t be here without the support and faith of you the discerning customer.  So thank you for believing and trusting in what we do. And happy birthday to us all.


PS. The big prize draw of the birthday celebration hamper will take place on Friday the 20th of December.



*There are no limits to how many $5 discount vouchers any one person will receive. For every purchase between Monday 25th November and Friday 19th December 2013 of one of our 25 Birthday Celebration products (a new one each day during the promotional period), one $5 discount voucher will be issued to the purchaser. These will be sent to you electronically. The $5 discount voucher must be redeemed by 31st January 2014 and you can use all your vouchers in one go if you would like to on your next purchase. It is absolutely ok to give your $5 discount voucher to a friend that might need an Absolute Essential product during the promotional period but the voucher cannot be redeemed for cash.


** Only ONE person who has made a birthday purchase and has registered their details on the Absolute Essential website will win the Birthday Celebration Hamper with the top 25 Absolute Essential products in it. The prize is not redeemable for cash. The prize draw is final and no correspondence or discussion will be entered into. The winner will be notified by Bo Hendgen personally and arrangements for the delivery of the prize will be made. The winner in accepting the prize will agree to their name and image being used for publicity purposes after the competition closes.